Notes on marketing that actually works.
Playbooks, frameworks, and working theories from the COVRU team. AI search, performance marketing, attribution, and the rest of the modern growth stack.
How to Choose a Digital Marketing Agency in Brampton: A Founder's Guide
The questions that separate real marketing operators from deck-flippers. Red flags to walk away from, what a serious discovery process looks like, and Brampton and Toronto considerations.
The Future of Digital Marketing in 2025: AI, Privacy, and Immersive Experiences
Explore how AI, data privacy, and immersive technologies are transforming digital marketing in 2025, and how your brand can leverage them for growth.
Performance Marketing ROI in 2025: Attribution, Value-Based Bidding & Creative that Scales
First-party data, server-side tagging, MMM + MTA, value-based bidding, and a weekly creative cadence to compound ROAS in a privacy-first world.
Content for AI Search in 2025: How to Rank on Google and Get Quoted by LLMs
Users ask ChatGPT and Perplexity before they Google. A dual-optimization playbook for ranking in SERP and getting cited in AI answers.
Voice Search & AI Assistants in 2025: Optimizing for Alexa, Siri, and Chat-Based Search
Adapt your SEO to voice-first and AI-assistant-driven searches so your brand remains discoverable across Google, Alexa, Siri, and chatbots.
Affiliate Marketing in 2025: The Low-Risk, High-Reward Growth Channel
How affiliate marketing works, why it's low-risk for brands, and how to build a successful program in 2025.